We’ve all gotten one. A triggered email, that is. Whether you left an item in your cart, subscribed to a new mailing list or failed to complete the full registration process, chances are you’ve gotten an automatic email nudging you to complete whatever action it is that you started. Sometimes, these automated emails, triggered by an incomplete consumer action, are very helpful, and can nudge consumers in the right direction. Other times, they can be little more than a fleeting annoyance cleared up by pressing ‘Delete’ without opening. Learn how to get it right.
Here at Mojn we’re all about data. Data can literally change the way you run your business and improve your sales. We’ve seen the power of data first hand with our clients. The more data you have about your visitors’ on-site behaviours (we shouldn’t forget off-site behaviours, too!), the more you can save on sales staff as you’re getting your site to do it for you automatically and the more your can increase your ROI.
If you have an email platform, CRM and lead source, you’re 90% on your way to creating an automated marketing funnel that can save you time and money. Actually, scratch that. Not only will it save you time and money, it’ll earn you more money and expand your bottom line.
If you already feel like you’re in enough meetings to fill five diaries, we’ve got good news: programmatic buying allows you to make well-rounded decisions that contribute to your ROI without having to speak to another human. Of course, if the people person in you is grimacing at the thought, you theoretically can – but you don’t have to. So what is this time-saving technique introverts and time-pressed marketers everywhere are going on about?
For once, we’re going to tell you what you want to hear: there’s an opportunity for you to ditch the data-heavy spreadsheets and be more creative. That’s because programmatic marketing is here to stay. Here are three trends to look out for as you head into the fall.
You want to save time and still grow your ROI? Sounds like a lofty, perhaps even impossible, ambition. But it isn’t. Enter email automation for drip and nurture campaigns (ones that you’ve probably been sending to your leads for ages, anyway). Rather than regurgitate them over and over, use these simple tips to create a responsive, flexible campaign flow that will iterate itself for best results. Talk about easy and effective, hmmm?
No more are consumers passive, faceless entities that we can throw messaging at. Consumers have the power – and right – to ignore what they don’t want to hear. And what is it that they often don’t want to hear? Things that don’t sound or seem relevant.
Inbound marketing is one of the most effective profitable marketing initiatives available and so the tools to assist you in engaging with that traffic are among the most reputable ones that marketers share with each other when they are listing their top 10 assets.
Just two years ago, only about 1.3 billion records were uploaded online. This may seem like a whole lot, but compare that to the 240 billion records uploaded in 2014 alone. In just two years, the data onboarding business, also known as Connectivity for jargon-savvy marketers, has exploded.
Whatever your normal open rate, the email marketing industry average indicates that most companies can’t reach as much as 97% of their email list. Whether your open rate is the industry average of approximately 23%, or slightly more – 30%, 40%, even 50% – you could be missing more than half of your subscribers just from hitting ‘Send’ on your next email campaign.