Getting back the lost 80 percent: Re-engage anonymous past site visitors

Getting back the lost 80 percent: Re-engage anonymous past site visitors

Up to 80 percent of internet consumers will come to your website, browse and bounce.

If you’re getting even as few as 1,000 unique monthly visitors, that’s 800 possible consumers who leave your site without doing anything. That’s a whole lot of possible consumers you could be converting, either with a sale or at least contact information to keep in touch. Yet most companies cannot seem to capture the lost 80 percent – and what’s worse, don’t realise that there are ways to get that 80 percent back into the business.

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Net-A-Porter and ASOS: What can we learn from their email campaigns and what are they missing?

Net-A-Porter and ASOS

There’s such a thing as being fashionably late, but fashion companies who aren’t prioritising their email marketing efforts are going to miss out completely. ASOS and Net-A-Porter are two online fashion powerhouses using email marketing exceptionally well to re-engage their customers to stay front of mind and top of inbox. So what can we learn from them and what are they missing?

In the past few weeks, I’ve kept my eyes peeled for what makes these two retailers particularly successful at the email marketing game. I’m a long-time subscriber to both companies’ mailing lists. I buy from ASOS quite frequently; my last purchase was in April 2014. My last purchase from Net-A-Porter was early in the year, and I’ve bought from them perhaps a handful of other times in the past. Since I have a fair share of backlog emails from both, I spent a few weeks collecting and comparing their emails and have come away with a few top tips you can use to improve your email marketing efforts.

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More bang for your buck: Three ways to make money from e-commerce emails

See how you can get more bang for your buck. Three ways to make money from e-commerce emails

E-commerce sites are the new sales catalogue. Just like the pages of your favourite glossy catalogue popped freshly through the mail slot, it is easy to get carried away looking at webpage after shiny webpage of great products. But how to package the delivery of your products like those exciting, robust catalogues of yore? Done right, your email subscribers will have as many reasons as the products you sell to get lost on your site for a while, and earn you the big bucks when they buy your products.

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It’s links, not ties, that bind: building strong customer relationships through email

It’s links, not ties, that bind: building strong customer relationships through email

Would you like to be approached by a salesperson who has no information about you other than what they can see – age, gender, ethnicity? Nowadays that is unimaginable in the online sphere however in the past marketers and salespeople had very little information about the individuals in their customer base. (We won’t tell anyone that we can remember those days if you won’t!) Instead, these pre-Internet pioneers relied heavily on appealing to large target markets based on demographic or psychographic truisms. Remember Razzle Dazzle Daz ads?

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Do You Remember Me? Keeping your email audience engaged between emails.

Do You Remember Me? Keeping your email audience engaged between emails.

‘Do You Remember Me?’ is not just a forgotten song by Jermaine Jackson, it is a real question most companies that use email marketing should ask themselves. After all, you’ve done the hard work of building up a solid list of email subscribers and built content that garners impressive open and click through rates. But after your email is opened and the content consumed, how long before your reader thinks of your organisation again?

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E-commerce is at a tipping point. Stay ahead of the game and streamline the online/offline experience

E-Commerce is at a tipping point.

In just a mere five years e-commerce has realized staggering growth with global B2C e-commerce sales set to increase by 20.1% in this year alone, to reach a staggering $1.5tn. This is all thanks to the speedy development of online and mobile user bases in emerging markets, increases in m-commerce sales, better shipping and even payment options. Even more interestingly, reports from Deloitte suggest that an enormous 50% of all in-store sales will be influenced by digital services by the end of 2014. When customers first research a product online, this can uplift actual in-store conversion rates by 13%, which shows just how important it is for retailers to have a solid online strategy in place.

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Special Delivery: Why you should be focusing on creating killer email marketing campaigns

Creating killer email marketing campaigns-cove rimage

I’m not sure how many articles I’ve read that begin with the sentence, “Internet marketers and small business owners have billions of consumers at their fingertips.” The truth is, there may be an innumerable audience at the other end of your computer screen, but every savvy business owner and marketer is as aware of that fact as you. Once you get your products and services in front of this large audience, you’re golden. It’s cutting through the noise of the competition to get there that’s tough. Read on to find out why you should be focusing on creating killer email marketing campaigns.

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Two tactics to blow your customers away with transactional emails

Transactional emails cover image

They’re the first email you open or flag for future reference after you’ve purchased tickets, clothes or your weekly shopping. They’re short and sweet but can be very powerful. So why are they so underused?

Transactional emails, which are triggered by customers and include order summaries, thank you emails and other quickies are often forgotten by marketers.

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Let’s Co-Create a message from Mojn founder Thomas Dahl Jensen

Mojn-LinkedIn

I have worked in advertising for nearly 20 years and I’ve been lucky enough to have worked through the most interesting time in the history of advertising.

Why is it so interesting?

When I started out customers had no voice. They were passive, silent, just a number. Companies built brands not because they were the best at what they did but because they shouted the loudest and people had no choice but to hear.

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