This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we will examine the effects of loss aversion on trades and how it can be used as a powerful incentive.
Ad retargeting works. Since 98% of your first-time website visitors will leave your site without buying, you need a way to snag them back. Retargeting goes past browsing and purchase data and serves up suggestions to past site visitors when they browse other websites, check their email or watch online videos. In addition to keeping your products front of mind, it increases the chances of getting back that lost 98% that didn’t buy the first time.
Most digital marketers are still trying to wrap their heads around the concept of programmatic marketing and what it can do for their businesses despite it being a $9.8 billion dollar industry. We already know that time is often of the essence when it comes to planning marketing campaigns, and that marketers are struggling to maintain (and make sense of) big data. Programmatic marketing can help with both big data and time…so keep reading if you want more of both.
This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine the hindsight bias and how knowing this bias can improve your analytical skills.
Beautiful emails matter. A well-organised, well-written email offset by nice graphics and an easy-to-navigate template is more than likely to increase your click-through rate. In an ideal world, there would be more than enough time to design a striking email AND make sure you are using the data you have on your subscribers to generate the most return on your time spent.
Recently Conductor published an infographic about the most effective digital marketing methods preferred by marketing professionals worldwide. By polling both B2B and B2C digital marketers, they found the most popular channels in terms of new site visits and qualified lead generation. Unsurprisingly, SEO and email were neck in neck, as our report on the 2014 Adestra Marketing Census confirmed.
This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine the impact bias and how individuals usually overestimate how future events will affect their feelings.
2014 saw email make a come back in a big way. For the first time since 2009, the Adestra Marketing Census reported that email surpassed SEO in terms of ROI, making it the most cost effective digital marketing channel. The Census also flagged other interesting and important facts digital marketers should know heading in to 2015 and beyond. Since we know your time is precious, we’ve scoured the report for you and found the top five facts you need to know to create more effective email marketing campaigns.
2014 was a big year for digital and email marketers. From capitalising on real time events such as the Ice Bucket Challenge and the World Cup, to changes in the way visitors land on your website, 2014 has been a year of adjustment as marketers try to cater to an ever more mobile-oriented, personalisation-expectant audience.
This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we will examine urgency and see how a sense of urgency can motivate recipients to act now.