The power of e-commerce is undeniable. There were four days during the 2012 holiday season alone where consumers spent more than $1 billion USD online a day. The Internet is making it easier for consumers to have literally thousands of choices right at their fingertips – and their choices are just a click away from home delivery. But with so many options out there, how do you, the online retailer, make your products stand out to customers? With online marketing targeting technology of course.
This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine choice overload and the effects it has on people’s decision-making process.
The leaves are turning and so is the attention of many email marketers: to the Christmas season! As autumn kicks in email marketers are preparing for the most important sales push of the year. Engage your customers from Christmas past, present and future with targeted email campaigns.
This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and ecommerce. In this post we’ll examine the effects of the confirmation bias on behavior and how knowing that it exists will help improve your analytical abilities when reviewing your marketing efforts.
What’s the difference between fingerprinting and matching? Are they not just the same thing? In fact while direct matching is a very secure way of establishing the link between an email and a cookie, unfortunately the results end up being quite dismal, with match rates around 15–20%.
Once your email hits a subscriber’s inbox, you have to let your content do all the talking. If you’ve done your job, that should be a cinch, right? Think again.
Email clients such as Google’s Gmail, have started clipping HTML emails larger than 102 KB. Instead of seeing the entire text of your email, your email will be cut off past the 102 KB mark. Instead of the rest of your text, subscribers will see an alert that the message was clipped and have the option, in the form of a hyperlink, to view the rest of the email.
This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine the behaviour of social proof and how marketers can utilize this behaviour to create enough desire to purchase products.
Over 25% of all e-commerce revenue comes from email marketing; the power of email on your bottom line is undeniable. A lesser-known but equally important statistic is that 31% of subscribers who open your emails (but don’t click through from the email) are likely to visit your site within five days.
It’s time to get down to brass tacks. You may know why you should be focusing on email as a marketing channel, and even a bit about how re-engage various members of your digital audience through email, but if you aren’t writing emails that get opened and drive traffic to your website, you’re losing the war even if you’re winning the subscriber lists battle.
This week we mark the start of a new series of articles, scratching below the surface and poking about in the gray matter a bit. Read on to discover why behavioral sciences are important for email marketers and what really drives us and our actions.
As an email marketer, you are probably concerned about such things as; impressions, open rates, click-through rates and conversions – and rightly so. They all convey important information about your email campaign and are the primary source of insight into the performance. However, where do all these numbers come from and how can you use them to help understand how your customers interact with your emails?