How to collect valuable content and feedback with email

Mojn blog: How to collect valuable content and feedback with email

While you can always collect data on your users from obvious sources such as open and click through rates, sifting through lots of data can be a time consuming endeavour. Although data is important, there’s more than one way to skin a cat and get valuable feedback you need to understand those customer need states. So the next time you think about sifting through your data, keep it simple and think straightforward with these tips.

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Direct v Indirect Marketing: Q&A with a marketing strategist

Mojn_blog_ Direct v Indirect marketing: Q&A with a marketing strategist

As busy digital marketers, if you’re anything like us at Mojn, we have little time to stay on top of the latest news and trends in the marketing world. We are open to new ideas, but only after they’ve been tried and tested – because nothing makes us more annoyed than wasting our precious time. That’s why we asked Marketing Strategist Khaleelah Jones for her tips and tricks on creating great indirect and direct marketing funnels, so we can take apply experience to our own strategies. Here we’re sharing what we’ve learned.

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Be smart, creative and strategic: creating a data-driven content strategy

Be smart, creative and strategic: creating a data-driven content strategy

We’re constantly writing about approaches you could take to make the most out of your data. But, as we’ve noted lately, there are usually large gaps in many marketing strategies between understanding the need for data and actually using it. In this post we’ll give a few tangible tips you can use to start a data-driven content strategy. Right now.

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Apple, Google and the gadgets: An update in wearable tech

Mojn blog: Smartwatches and wearable tech

The gadgets brains at Apple, Google and Microsoft and other innovators come up with these days seem like something out of Minority Report (or Dick Tracy). While we usually focus on marketing and digital innovation, we can’t help but appreciate advances in other areas of the tech world. One of the most innovative developments around today is the explosion of wearable tech, a phenomenon that has reached our shoes, shirts and now, our wrists. We want to focus on smartwatches because they can be, for the digital marketer, a legitimate expense (but an expensive investment, no less) as a valuable emerging communication device. If you want to learn why you should buy a smartwatch, and which ones to consider, keep reading!

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Cookie case studies: giving customers the web, their way

Cookie case studies: giving customers the web, their way

Just last week we talked about how cookies are giving businesses a way to reach consumers in a personalised, targeted way. By installing a bit of text code on to a web visitor’s browser, a cookie allows you to get data on your customer’s browsing history on your site, as well as how they got to your site and where they left it. This allows you to make key decisions about how to reach potential customers when they come back to your site – or even to get them to come back to your site through key traffic drivers such as retargeted ads or personalised email.

But it’s all well and good to read about different digital marketing methods and how they could theoretically help your business. You probably want the bottom line. So we’ve gathered two case studies for you to further understand how cookies helped businesses grow their bottom line (and, in one case, consumer base). Maybe these same scenarios will work for you.

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Mmm, mmm delicious – the crunchy data you can get from cookies

Mojn_blog_cookie-data

…and we don’t mean the edible type (although those are good, too!).

These days a consumer’s online experience is all about personalisation. In many ways, you should want your website to function like an in-store sales assistant: your website visitors expect to be catered to in similar ways, with targeted recommendations based on their demographics –gender, age, location – as well as their psychographic preferences. Salespeople can look a potential customer up and down and come away with some of these things in a glance – and when all else fails, they can ask. Your website can’t do the same…or can it?

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How to monetise your data

Montising Data

We know, we know. We usually come up with some sort of snazzy title for our blog posts, but this one needs to be straightforward and to the point. Why? Because the point we’re trying to make is equally so. And that is just because you have data doesn’t mean it’s making you money.

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Good, Better, Best: big v real-time data

mojn_blog_big-v-real-time

If we’ve said it once, we’ve said it a million times: your email campaigns have the potential to generate lots of great ‘n crunchy data for you to learn more about who you’a selling to, and how to get them to buy. And big data is a BIG catch phrase in the business these days: you can collect information on almost anything to make your campaigns more effective. But things are changing in the world of data. No longer are you confined to spreadsheets generated after your campaigns culminate. Instead, you can access real-time data that allows you to trigger changes immediately should the need arise. After all, you’re busy and your data can get lost in other piles of work awaiting you, meaning by the time you get around to it, your data learnings could be stale. But having the resources to analyse data in real time can help you be effective and efficient.

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