Behavioral Insight 8: Loss aversion

Behavioral Insight 8: Loss aversion

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we will examine the effects of loss aversion on trades and how it can be used as a powerful incentive.

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How two businesses use ad retargeting to learn about their audiences and buying cycles

How two businesses use ad retargeting to learn about their audiences and buying cycles

Ad retargeting works. Since 98% of your first-time website visitors will leave your site without buying, you need a way to snag them back. Retargeting goes past browsing and purchase data and serves up suggestions to past site visitors when they browse other websites, check their email or watch online videos. In addition to keeping your products front of mind, it increases the chances of getting back that lost 98% that didn’t buy the first time.

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Save a little time: A quick guide to programmatic marketing

Save a little time: A quick guide to programmatic marketing

Most digital marketers are still trying to wrap their heads around the concept of programmatic marketing and what it can do for their businesses despite it being a $9.8 billion dollar industry. We already know that time is often of the essence when it comes to planning marketing campaigns, and that marketers are struggling to maintain (and make sense of) big data. Programmatic marketing can help with both big data and time…so keep reading if you want more of both.

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Behavioral Insight 7: Hindsight bias

Behavioral Insight 7: Hindsight bias

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine the hindsight bias and how knowing this bias can improve your analytical skills.

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Behavioral Insight 6: Impact bias

Behavioral Insight 6: Impact bias

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine the impact bias and how individuals usually overestimate how future events will affect their feelings.

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Email is number one…and four more learnings from the 2014 Adestra Marketing Census

Top 5 learnings from the 2014 Adestra Marketing Census

2014 saw email make a come back in a big way. For the first time since 2009, the Adestra Marketing Census reported that email surpassed SEO in terms of ROI, making it the most cost effective digital marketing channel. The Census also flagged other interesting and important facts digital marketers should know heading in to 2015 and beyond. Since we know your time is precious, we’ve scoured the report for you and found the top five facts you need to know to create more effective email marketing campaigns.

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Behavioral Insight 5: Sense of urgency

Behavioral Insight 5: Sense of urgency

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we will examine urgency and see how a sense of urgency can motivate recipients to act now.

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