Save the salary: online marketing targeting technology is your next best salesperson

Save the salary: online marketing targeting technology is your next best salesperson

The power of e-commerce is undeniable. There were four days during the 2012 holiday season alone where consumers spent more than $1 billion USD online a day. The Internet is making it easier for consumers to have literally thousands of choices right at their fingertips – and their choices are just a click away from home delivery. But with so many options out there, how do you, the online retailer, make your products stand out to customers? With online marketing targeting technology of course.

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Behavioral Insight #3: Choice overload

Behavioral Insight #3: Choice overload

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine choice overload and the effects it has on people’s decision-making process.

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Behavioral Insight #2: The confirmation bias

Behavioral Insight #2: The confirmation bias

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and ecommerce. In this post we’ll examine the effects of the confirmation bias on behavior and how knowing that it exists will help improve your analytical abilities when reviewing your marketing efforts.

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Fingerprinting and matching: the marketing power couple

Fingerprinting and matching: The marketing power couple

What’s the difference between fingerprinting and matching? Are they not just the same thing? In fact while direct matching is a very secure way of establishing the link between an email and a cookie, unfortunately the results end up being quite dismal, with match rates around 15–20%.

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Missing the target: sending emails that hit the mark

Missing the target: sending emails that hit the mark

Once your email hits a subscriber’s inbox, you have to let your content do all the talking. If you’ve done your job, that should be a cinch, right? Think again.

Email clients such as Google’s Gmail, have started clipping HTML emails larger than 102 KB. Instead of seeing the entire text of your email, your email will be cut off past the 102 KB mark. Instead of the rest of your text, subscribers will see an alert that the message was clipped and have the option, in the form of a hyperlink, to view the rest of the email.

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Behavioral Insight #1: Social proof

Behavioral Insight #1: Social proof

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine the behaviour of social proof and how marketers can utilize this behaviour to create enough desire to purchase products.

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