Beautiful emails matter. A well-organised, well-written email offset by nice graphics and an easy-to-navigate template is more than likely to increase your click-through rate. In an ideal world, there would be more than enough time to design a striking email AND make sure you are using the data you have on your subscribers to generate the most return on your time spent.
Recently Conductor published an infographic about the most effective digital marketing methods preferred by marketing professionals worldwide. By polling both B2B and B2C digital marketers, they found the most popular channels in terms of new site visits and qualified lead generation. Unsurprisingly, SEO and email were neck in neck, as our report on the 2014 Adestra Marketing Census confirmed.
This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine the impact bias and how individuals usually overestimate how future events will affect their feelings.
2014 saw email make a come back in a big way. For the first time since 2009, the Adestra Marketing Census reported that email surpassed SEO in terms of ROI, making it the most cost effective digital marketing channel. The Census also flagged other interesting and important facts digital marketers should know heading in to 2015 and beyond. Since we know your time is precious, we’ve scoured the report for you and found the top five facts you need to know to create more effective email marketing campaigns.
2014 was a big year for digital and email marketers. From capitalising on real time events such as the Ice Bucket Challenge and the World Cup, to changes in the way visitors land on your website, 2014 has been a year of adjustment as marketers try to cater to an ever more mobile-oriented, personalisation-expectant audience.
This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we will examine urgency and see how a sense of urgency can motivate recipients to act now.
Time sure flies when you’re trying to stay on top of all the developments in the digital marketing world. It seems like just yesterday that we here at Mojn were putting our heads together to discuss the proclamation that email was dead, a statement made by some in the marketing world at the beginning of 2014. Now, at the end of the year, the naysayers are eating their words.
As an email marketer you want as many people to open your emails as possible but have you ever wondered what is going through your recipients’ minds when they receive a marketing email from you? How do they decide if they want to open or not open the email? And is it always a good thing when they do decide to open?
This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and ecommerce. In this post we’ll examine anchoring and how it can be used to alter customer’s evaluation of options.
The holiday season is upon us, which means that marketers are looking to make the most of the relatively few shopping weeks between now and Christmas. Last year alone, there was a 19.2% growth in online Christmas shopping – the fastest increase in four years.