Behavioral Insight 5: Sense of urgency

Behavioral Insight 5: Sense of urgency

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we will examine urgency and see how a sense of urgency can motivate recipients to act now.

Continue reading


Is an opened email always a good thing?

Is an opened email always a good thing?

As an email marketer you want as many people to open your emails as possible but have you ever wondered what is going through your recipients’ minds when they receive a marketing email from you? How do they decide if they want to open or not open the email? And is it always a good thing when they do decide to open?

Continue reading


Behavioral Insight #4: Anchoring

Behavioral Insight #4: Anchoring

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and ecommerce. In this post we’ll examine anchoring and how it can be used to alter customer’s evaluation of options.

Continue reading


Save the salary: online marketing targeting technology is your next best salesperson

Save the salary: online marketing targeting technology is your next best salesperson

The power of e-commerce is undeniable. There were four days during the 2012 holiday season alone where consumers spent more than $1 billion USD online a day. The Internet is making it easier for consumers to have literally thousands of choices right at their fingertips – and their choices are just a click away from home delivery. But with so many options out there, how do you, the online retailer, make your products stand out to customers? With online marketing targeting technology of course.

Continue reading


Behavioral Insight #3: Choice overload

Behavioral Insight #3: Choice overload

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine choice overload and the effects it has on people’s decision-making process.

Continue reading


Behavioral Insight #2: The confirmation bias

Behavioral Insight #2: The confirmation bias

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and ecommerce. In this post we’ll examine the effects of the confirmation bias on behavior and how knowing that it exists will help improve your analytical abilities when reviewing your marketing efforts.

Continue reading


Fingerprinting and matching: the marketing power couple

Fingerprinting and matching: The marketing power couple

What’s the difference between fingerprinting and matching? Are they not just the same thing? In fact while direct matching is a very secure way of establishing the link between an email and a cookie, unfortunately the results end up being quite dismal, with match rates around 15–20%.

Continue reading