Five tips for great drip and nurture campaigns

Mojn_Blog-Drip-and-Nurture

You want to save time and still grow your ROI? Sounds like a lofty, perhaps even impossible, ambition. But it isn’t. Enter email automation for drip and nurture campaigns (ones that you’ve probably been sending to your leads for ages, anyway). Rather than regurgitate them over and over, use these simple tips to create a responsive, flexible campaign flow that will iterate itself for best results. Talk about easy and effective, hmmm?

Continue reading


How to collect valuable content and feedback with email

Mojn blog: How to collect valuable content and feedback with email

While you can always collect data on your users from obvious sources such as open and click through rates, sifting through lots of data can be a time consuming endeavour. Although data is important, there’s more than one way to skin a cat and get valuable feedback you need to understand those customer need states. So the next time you think about sifting through your data, keep it simple and think straightforward with these tips.

Continue reading


Direct v Indirect Marketing: Q&A with a marketing strategist

Mojn_blog_ Direct v Indirect marketing: Q&A with a marketing strategist

As busy digital marketers, if you’re anything like us at Mojn, we have little time to stay on top of the latest news and trends in the marketing world. We are open to new ideas, but only after they’ve been tried and tested – because nothing makes us more annoyed than wasting our precious time. That’s why we asked Marketing Strategist Khaleelah Jones for her tips and tricks on creating great indirect and direct marketing funnels, so we can take apply experience to our own strategies. Here we’re sharing what we’ve learned.

Continue reading


Be smart, creative and strategic: creating a data-driven content strategy

Be smart, creative and strategic: creating a data-driven content strategy

We’re constantly writing about approaches you could take to make the most out of your data. But, as we’ve noted lately, there are usually large gaps in many marketing strategies between understanding the need for data and actually using it. In this post we’ll give a few tangible tips you can use to start a data-driven content strategy. Right now.

Continue reading