Behavioral Insight 6: Impact bias

Behavioral Insight 6: Impact bias

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine the impact bias and how individuals usually overestimate how future events will affect their feelings.

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Email is number one…and four more learnings from the 2014 Adestra Marketing Census

Top 5 learnings from the 2014 Adestra Marketing Census

2014 saw email make a come back in a big way. For the first time since 2009, the Adestra Marketing Census reported that email surpassed SEO in terms of ROI, making it the most cost effective digital marketing channel. The Census also flagged other interesting and important facts digital marketers should know heading in to 2015 and beyond. Since we know your time is precious, we’ve scoured the report for you and found the top five facts you need to know to create more effective email marketing campaigns.

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Behavioral Insight 5: Sense of urgency

Behavioral Insight 5: Sense of urgency

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we will examine urgency and see how a sense of urgency can motivate recipients to act now.

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Is an opened email always a good thing?

Is an opened email always a good thing?

As an email marketer you want as many people to open your emails as possible but have you ever wondered what is going through your recipients’ minds when they receive a marketing email from you? How do they decide if they want to open or not open the email? And is it always a good thing when they do decide to open?

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Behavioral Insight #4: Anchoring

Behavioral Insight #4: Anchoring

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and ecommerce. In this post we’ll examine anchoring and how it can be used to alter customer’s evaluation of options.

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