This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we will examine urgency and see how a sense of urgency can motivate recipients to act now.
Time sure flies when you’re trying to stay on top of all the developments in the digital marketing world. It seems like just yesterday that we here at Mojn were putting our heads together to discuss the proclamation that email was dead, a statement made by some in the marketing world at the beginning of 2014. Now, at the end of the year, the naysayers are eating their words.
As an email marketer you want as many people to open your emails as possible but have you ever wondered what is going through your recipients’ minds when they receive a marketing email from you? How do they decide if they want to open or not open the email? And is it always a good thing when they do decide to open?
This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and ecommerce. In this post we’ll examine anchoring and how it can be used to alter customer’s evaluation of options.
The holiday season is upon us, which means that marketers are looking to make the most of the relatively few shopping weeks between now and Christmas. Last year alone, there was a 19.2% growth in online Christmas shopping – the fastest increase in four years.
The power of e-commerce is undeniable. There were four days during the 2012 holiday season alone where consumers spent more than $1 billion USD online a day. The Internet is making it easier for consumers to have literally thousands of choices right at their fingertips – and their choices are just a click away from home delivery. But with so many options out there, how do you, the online retailer, make your products stand out to customers? With online marketing targeting technology of course.
This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine choice overload and the effects it has on people’s decision-making process.
The leaves are turning and so is the attention of many email marketers: to the Christmas season! As autumn kicks in email marketers are preparing for the most important sales push of the year. Engage your customers from Christmas past, present and future with targeted email campaigns.
This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and ecommerce. In this post we’ll examine the effects of the confirmation bias on behavior and how knowing that it exists will help improve your analytical abilities when reviewing your marketing efforts.
What’s the difference between fingerprinting and matching? Are they not just the same thing? In fact while direct matching is a very secure way of establishing the link between an email and a cookie, unfortunately the results end up being quite dismal, with match rates around 15–20%.