Data v Privacy: Protecting your consumers and their information online

mojn_blog_Privacy-101

While having all the data you could want (and often can handle) at your fingertips is a blessing, it can be viewed as otherwise by consumers. Many individuals are deeply concerned about their personal information and how it is used online. While the law currently lags behind technology in terms of how you can gather and use the personal information you have about your current and potential clients, many companies have taken proactive steps to show that they gather, store and employ data in a secure, private manner that requires explicit consent.

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Behavioral Insight: The Series

Mojn_blog_Behavioral Insight Series

After the success of our series of posts on behavioral ideas or theories and how they relate to email marketing and e-commerce, we thought this week we’d not only give you quick access via links to previous posts but a single PDF of all the content from them for you to take on the go. We present Behavioral Insight: The Series. You’re welcome ;D

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Does email fit into your acquisition marketing strategy?

mojn_blog_Acquisition_Marketing

Mojn is all about harnessing your data to create digital marketing strategies that get the best results. At Mojn we focus on how you can harness data from any available source to create acquisition campaigns that get you leads. But a question we often get is where to start with strategic, data-driven email campaigns aimed at acquiring leads. Using email to keep users engaged between times they purchase is often the subject of our posts, but getting that email address is another mission entirely.

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What marketing cloud do you see on the horizon?

mojn_blog_markteing-cloud

Let’s face it, there’s a crazy amount of data out there and a heck of a lot to know, monitor and understand to build an effective online marketing presence. If you want to deliver the best service with a personalised touch and expand without losing sight of your fundamental goals, that’s asking a lot of you and your team. So wouldn’t it be easier if a great majority of this effort could be taken on for you? Well, that’s the broad strokes of what a marketing cloud can offer you: an integrated solution for all of your marketing efforts.

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Behavioral Insight 10: Attention

Behavioral Insight 10: Attention

This is the last post in a series focusing on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we’ll examine the notion of attention and the effect it imposes on email layout.

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Dynamic duo: are phone calls missing from email marketing?

Mojn_blog_Click-to-call-Duo

It may sound strange and almost archaic to sing the praises of telemarketing, especially when you’re an email marketing company. But not only is there logic to it, there’s a real ROI. Telemarketing is one of the most verifiable methods of gathering strong data regarding the effectiveness of your email marketing strategy – in other words, it’s a true dynamic duo when used properly.

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Email: It’s actually all about body language

’s actually all about body language

Regardless of what you’re doing – when you’re out on a date, or in a negotiation, or trying to make a sale – there’s a lot to be gained from studying someone’s body language. In the case of email marketing, it’s no different. Your consumers’ online body language and the data it creates, is a rich source for data-driven, targeted emails.

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Behavioral Insight 9: Goal-setting

Behavioral Insight 9: Goal-setting

This series focuses on behavioral ideas or theories and how they relate to a specific area within email marketing and e-commerce. In this post we will look at goal-setting and how you can improve your performance by setting difficult goals.

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Bringing value to those you should value with Permission Marketing

Permission marketing

As the old saying goes, you only get what you give. When you consider Seth Godin’s principle of permission marketing you can see how this adage applies to business, as well as life in general. It is comforting for digital marketers crunched for time and resources to know that they may see big returns on their email marketing efforts when they use Godin’s simple principles: make customers feel respected and valued. According to Godin, if you value your valuable customers, potential or otherwise, you’ll see them deliver a good ROI for you time and again.

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