Posts By: Irfan Sohail

Does email fit into your acquisition marketing strategy?

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Mojn is all about harnessing your data to create digital marketing strategies that get the best results. At Mojn we focus on how you can harness data from any available source to create acquisition campaigns that get you leads. But a question we often get is where to start with strategic, data-driven email campaigns aimed… Read more »

What marketing cloud do you see on the horizon?

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Let’s face it, there’s a crazy amount of data out there and a heck of a lot to know, monitor and understand to build an effective online marketing presence. If you want to deliver the best service with a personalised touch and expand without losing sight of your fundamental goals, that’s asking a lot of… Read more »

Dynamic duo: are phone calls missing from email marketing?

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It may sound strange and almost archaic to sing the praises of telemarketing, especially when you’re an email marketing company. But not only is there logic to it, there’s a real ROI. Telemarketing is one of the most verifiable methods of gathering strong data regarding the effectiveness of your email marketing strategy – in other… Read more »

Email: It’s actually all about body language

’s actually all about body language

Regardless of what you’re doing – when you’re out on a date, or in a negotiation, or trying to make a sale – there’s a lot to be gained from studying someone’s body language. In the case of email marketing, it’s no different. Your consumers’ online body language and the data it creates, is a… Read more »

A/B testing tricks you’re missing

A/B testing tricks you’re missing

If you’ve worked in digital marketing for more than five minutes, you’ve probably done the tried and true subject line A/B tests for your email. But there are many, many more things you can test that will tell you a fair bit about your audience, both from emails and your website.

How two businesses use ad retargeting to learn about their audiences and buying cycles

How two businesses use ad retargeting to learn about their audiences and buying cycles

Ad retargeting works. Since 98% of your first-time website visitors will leave your site without buying, you need a way to snag them back. Retargeting goes past browsing and purchase data and serves up suggestions to past site visitors when they browse other websites, check their email or watch online videos. In addition to keeping… Read more »

The five most effective digital marketing methods

The five most effective digital marketing methods

Recently Conductor published an infographic about the most effective digital marketing methods preferred by marketing professionals worldwide. By polling both B2B and B2C digital marketers, they found the most popular channels in terms of new site visits and qualified lead generation. Unsurprisingly, SEO and email were neck in neck, as our report on the 2014… Read more »