Posts By: Irfan Sohail

For Auld Lang Syne: The email marketer’s year in review

For Auld Lang Syne. The email marketer’s year in review

2014 was a big year for digital and email marketers. From capitalising on real time events such as the Ice Bucket Challenge and the World Cup, to changes in the way visitors land on your website, 2014 has been a year of adjustment as marketers try to cater to an ever more mobile-oriented, personalisation-expectant audience.

Maximise ROI from your Christmas email marketing campaigns

Maximise ROI from your Christmas email marketing campaigns

The leaves are turning and so is the attention of many email marketers: to the Christmas season! As autumn kicks in email marketers are preparing for the most important sales push of the year. Engage your customers from Christmas past, present and future with targeted email campaigns.

Missing the target: sending emails that hit the mark

Missing the target: sending emails that hit the mark

Once your email hits a subscriber’s inbox, you have to let your content do all the talking. If you’ve done your job, that should be a cinch, right? Think again. Email clients such as Google’s Gmail, have started clipping HTML emails larger than 102 KB. Instead of seeing the entire text of your email, your… Read more »

How retailers with storefronts use email marketing

How retailers with storefronts use email marketing

Continuing our series on retail and how retailers use email, we selected three popular retailers in the UK, DIY giant B&Q, retail store Next and home goods shop Argos, to include three large retail sectors in our investigation as to what email efforts retailers with storefronts are using. Of most interest to us: Was email used… Read more »