2014 saw email make a come back in a big way. For the first time since 2009, the Adestra Marketing Census reported that email surpassed SEO in terms of ROI, making it the most cost effective digital marketing channel. The Census also flagged other interesting and important facts digital marketers should know heading in to… Read more »
Posts By: Irfan Sohail
2014 was a big year for digital and email marketers. From capitalising on real time events such as the Ice Bucket Challenge and the World Cup, to changes in the way visitors land on your website, 2014 has been a year of adjustment as marketers try to cater to an ever more mobile-oriented, personalisation-expectant audience.
Time sure flies when you’re trying to stay on top of all the developments in the digital marketing world. It seems like just yesterday that we here at Mojn were putting our heads together to discuss the proclamation that email was dead, a statement made by some in the marketing world at the beginning of… Read more »
The holiday season is upon us, which means that marketers are looking to make the most of the relatively few shopping weeks between now and Christmas. Last year alone, there was a 19.2% growth in online Christmas shopping – the fastest increase in four years.
The power of e-commerce is undeniable. There were four days during the 2012 holiday season alone where consumers spent more than $1 billion USD online a day. The Internet is making it easier for consumers to have literally thousands of choices right at their fingertips – and their choices are just a click away from… Read more »
The leaves are turning and so is the attention of many email marketers: to the Christmas season! As autumn kicks in email marketers are preparing for the most important sales push of the year. Engage your customers from Christmas past, present and future with targeted email campaigns.
Once your email hits a subscriber’s inbox, you have to let your content do all the talking. If you’ve done your job, that should be a cinch, right? Think again. Email clients such as Google’s Gmail, have started clipping HTML emails larger than 102 KB. Instead of seeing the entire text of your email, your… Read more »
Over 25% of all e-commerce revenue comes from email marketing; the power of email on your bottom line is undeniable. A lesser-known but equally important statistic is that 31% of subscribers who open your emails (but don’t click through from the email) are likely to visit your site within five days.
It’s time to get down to brass tacks. You may know why you should be focusing on email as a marketing channel, and even a bit about how re-engage various members of your digital audience through email, but if you aren’t writing emails that get opened and drive traffic to your website, you’re losing the… Read more »
Continuing our series on retail and how retailers use email, we selected three popular retailers in the UK, DIY giant B&Q, retail store Next and home goods shop Argos, to include three large retail sectors in our investigation as to what email efforts retailers with storefronts are using. Of most interest to us: Was email used… Read more »