The power of e-commerce is undeniable. There were four days during the 2012 holiday season alone where consumers spent more than $1 billion USD online a day. The Internet is making it easier for consumers to have literally thousands of choices right at their fingertips – and their choices are just a click away from home delivery. But with so many options out there, how do you, the online retailer, make your products stand out to customers? With online marketing targeting technology of course.
Enter your best salesperson: online marketing targeting technology.
What makes a good salesperson? Generally, it’s the attentive, conscientious and, most importantly, perceptive qualities that keep customers coming through the door. If you’re matched with relevant products, your shopping experience is streamlined. If you’ve been in before and you’re given suggestions based on your historical preferences, your choices are simplified – but personalised. It all boils down to an enjoyable, easy experience that can be easily replicated with each visit. However, physical retailers can only employ so many good salespeople, and those salespeople can only assist so many customers each day. The great news is, you can replicate this experience for customers online, and unlike the limited customer service capacity physical retailers have, you can personalise the experience online no many how many customers you have.
Personalisation technology, such as Mojn Performance Email Targeting, allows digital marketers to provide their customers with a high value, personalised shopping experience. Tracking the behaviour of your website visitors and connecting that behaviour with email data, you’ll be able to provide personalised product recommendations to your email subscribers and past customers. This technology cuts the cost of a sales assistant, but effectively – and efficiently – acts as the best salesperson you could ever hire. Many online retailers, such as Asos and Net A Porter, use personalisation technology in their email marketing efforts.
The opportunities to give customers an enjoyable, rave-worthy online shopping experience are only limited by the data you have to personalise their experiences.
Our research shows that targeted, tailored emails can increase return sales – just as an excellent in-person shopping experience will inevitably do the same. In addition, returning shoppers online spend an average of seven times more than a typical shopper. If you want to capture the power of e-commerce by offering consumers a stand-out online shopping experience, use personalisation technology. The opportunities to give customers an enjoyable, rave-worthy online shopping experience are only limited by the data you have to personalise their experiences.