Marketing Automation: three ways to get started now

Mojn_blog-Marketing Automation

If you have an email platform, CRM and lead source, you’re 90% on your way to creating an automated marketing funnel that can save you time and money. Actually, scratch that. Not only will it save you time and money, it’ll earn you more money and expand your bottom line.

Continue reading


Programmatic Direct, RTB: What it is and why you should care

Mojn_blog-Programmatic Direct, RTB

If you already feel like you’re in enough meetings to fill five diaries, we’ve got good news: programmatic buying allows you to make well-rounded decisions that contribute to your ROI without having to speak to another human. Of course, if the people person in you is grimacing at the thought, you theoretically can – but you don’t have to. So what is this time-saving technique introverts and time-pressed marketers everywhere are going on about?

Continue reading


Five tips for great drip and nurture campaigns

Mojn_Blog-Drip-and-Nurture

You want to save time and still grow your ROI? Sounds like a lofty, perhaps even impossible, ambition. But it isn’t. Enter email automation for drip and nurture campaigns (ones that you’ve probably been sending to your leads for ages, anyway). Rather than regurgitate them over and over, use these simple tips to create a responsive, flexible campaign flow that will iterate itself for best results. Talk about easy and effective, hmmm?

Continue reading


How to collect valuable content and feedback with email

Mojn blog: How to collect valuable content and feedback with email

While you can always collect data on your users from obvious sources such as open and click through rates, sifting through lots of data can be a time consuming endeavour. Although data is important, there’s more than one way to skin a cat and get valuable feedback you need to understand those customer need states. So the next time you think about sifting through your data, keep it simple and think straightforward with these tips.

Continue reading